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Make Mistakes… and Learn.
A life spent making mistakes is not only more honorable, but more useful than a life spent doing nothing. George Bernard Shaw One of my pet peeves in business is when the culture does not allow for...
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Generating Sales Leads Face-to-Face
When you look at this picture, do you think, “I wish it was this easy to get a qualified lead.”? The truth is, many salespersons can be fooled into thinking this is the best way to generate leads....
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There is No Room for "Board Resume Padders" in Volunteer Organizations
Volunteering and “giving back to the community in which you live” remains one of my core beliefs. I believe that you need to become engaged with an organization that you believe in – one that you are...
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The Marketing Environment – Change is Upon Us
I left my cushy job as a VP of a very large ad agency over 4 years ago – at about the same time that I came to the realization that the marketing environment was changing. Changing very quickly. This...
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Gord Gets It – A Tourism Leader in Saskatchewan – Sturgeon River Ranch
Picture yourself in the saddle, riding a well-trained and calm horse into the boreal forest of a National Park – the Prince Albert National Park. This is where the Hudson’s Bay Fur Trading Company had...
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Saskatchewan Sports Hall of Fame Strategic Plan Focuses on Growth
The Saskatchewan Sports Hall of Fame is a bastion of our province’s rich sports history and the Hall’s progressive Board of Directors are working hard to move this cultural institution into a “must...
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The Marketing Environment – the New Look Marketing Plan
In my last post (The Marketing Environment – Change is Upon us) we established that the foundation of a marketing strategy must be your online presence. This holds true for industries, large corporate...
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Top 6 Online Marketing Tactics
We have established in earlier posts that the new marketing environment tends to be a mix of traditional, non-traditional and online tactics centered around the concept that all will drive eyeballs to...
View ArticleTrent Fraser presented with Tourism Saskatchewan Builder Award
Our very own Trent Fraser presented with a Tourism Saskatchewan Builder Award in April of 2017 The post Trent Fraser presented with Tourism Saskatchewan Builder Award first appeared on Fraser Strategy...
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The Benefits of Breaking a Leg
For contemporary English-speaking theater people, the ritual greeting of “Break a leg” has a truly benign origin. Much earlier in stage history, when superstition had a less frightening hold on the...
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